Designing Futures
For Bold Brands
The King’s Trust is a global network of support for young people, established by His Majesty King Charles III in 1976.
The Trust supported my partner and I helping launch our design agency, ATTIK, in 1986. It was both an honor and a privilege to be asked to creatively lead The King’s Trust’s new global rebrand, launching October 2024.
Royal Collaboration
CONTINUED DEDICATION
A curated community of the best creatives in the world, on-demand.
In 2019, I felt the future of engaging creative agencies and talent was changing. I founded a distributed talent platform that invites individuals and teams to work with iconic brands and agile startups.
NEXT GEN AGENCY
KnownUnknown has a growing directory of best-in-class creatives.
Recently been commissioned by;
As VP of Global Design at The Coca-Cola Company, I led creative initiatives for iconic brands across 200+ markets for five years.
I recognized the need for agility and introduced design thinking methodologies, focusing on direct talent sourcing. This approach engaged a diverse community of emerging creatives that retained Coke’s iconicity with a fresh perspective.
Familiar Yet Surprising
BRAND GROWTH
ACCIDENTAL ENTREPRENEUR
Scrappy Start
I was unemployed after art school, so with a friend Simon Needham, and the help of The King’s Trust, we launched “ATTIK” in 1986 with humble beginnings in my grandmother’s attic bedroom in Huddersfield, UK.
ATTIK grew studios in London, NYC, LA, SF, and Sydney and after 25 years we pretty much achieved what we set out to do and exited to Dentsu, Japan.
Through projects like ATTIK 1990’s Noise Books, we championed creative experimentation, collaboration to showcase the work of diverse creatives.
Noise defined the original digital landscape inspiring 1000s of designers.
The Loudest Noise in Digital History
GRAPHIC PIONEERS
